Half-Ton Of Nuts Heading To CBS

About 50 orders had been placed in a short time to New Jersey retailer Nuts Online, all in reference to a television show called "Jericho," a show that Braverman said he barely had heard of, let alone watch.

"When we first started getting these orders, and we realized what was going on, my first thought was, 'What are these weirdos doing?' It was bizarre," Braverman told SyFy Portal's Michael Hinman. "But you know what? These are real people. These are normal people. They have been calling up, and these are some real nice people and I understood where they were coming from."

Braverman thought about one of his favorite television shows, "Lost," and how he would feel if suddenly ABC pulled it off the air like CBS did with "Jericho." That's when he realized his company would do whatever they could to help fans of "Jericho" make a statement with its "Nuts to You, CBS!" campaign. And Tuesday morning, the network's New York offices will have more than 1,000 pounds of peanuts -- enough to make more than 2,000 people quite satisfied -- sitting in its mailroom.

"These people are really hoping that this will make an impact, and I don't think they'll be disappointed," Braverman said. "In this first order alone, we have 40 25-pound boxes of nuts being shipped. It's kind of hard to ignore that."

Sending nuts is not cheap, and usually involves quite a bit more than a few dollars to order and ship, Braverman said. But as the individual orders grew from a handful to hundreds, he knew Nuts Online had to open things up for more fans to participate. So the company, through its new "Nuts for Jericho" page, decided to take the bold step of offering nuts sales in bulk wholesale, meaning even if fans were just donating $5, they could contribute to an overall pool of nuts that would then be sent to CBS as they were being prepared. At last count early Monday evening, fans had ordered more than 1,801 pounds of nuts through the wholesale method, spending about $2,440. And that number continues to grow, Braverman said.

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